Overview
Industrial Engineer with a strong background in design, entrepreneurship and digital media. I’m interested in understanding how systems work and finding practical ways to make them more efficient, effective and user-focused.
Alongside engineering, I’m the founder of Hammad Customs, where I work as a YouTube Thumbnail Designer and Strategist. I help creators improve their content packaging through visual strategy, audience research and data-driven decisions focused on increasing overall video performance.
Projects
Experience
Hammad Customs
Youtube Thumbnail Designer and Thumbnail Strategist
Designed YouTube thumbnails for 20+ creators across finance, entertainment, technology, education, and business niches
Generated 15M+ views through thumbnail design and YouTube packaging
Helped creators optimize click-through rates through thumbnail strategy, title ideation, audience psychology, and competitive analysis
Managed the complete client experience, from channel audits and concept development to design execution, revisions, and long-term partnerships
Grew the business through outreach, referrals, social media, and long-term client relationships with creators ranging from 50K to 900K+ subscribers
Built a personal brand by consistently sharing educational content, thumbnail breakdowns, case studies, and design insights on X (Twitter), growing an audience of 2,000+ followers
Published practical resources on YouTube packaging, helping creators and designers better understand thumbnail strategy, audience psychology, and performance-driven design
June 2022 - Present
Thumbnail Academy+
Growth and Operations Lead
Promoted to Growth & Operations Lead (from Head of Content Development) to oversee business operations, growth initiatives, and community engagement at Thumbnail Academy+
My responsibilities included:
Led day-to-day operations to improve execution, accountability, and team coordination
Built and managed a cross-platform content calendar, overseeing consistent content publishing and marketing initiatives
Developed lead generation systems, tracked outreach performance, and optimized conversion workflows
Coordinated weekly webinars, community events, and operational planning to improve member engagement
Managed the community experience by supporting members, gathering feedback, and identifying opportunities for improvement
Worked directly with the founder on growth strategy, market research, KPI tracking, and operational decision-making
Proposed and executed new marketing campaigns and process improvements to support business growth
Helped establish scalable systems and documentation as the company expanded
May 2026 - Present